James is joined by Dr. Jud Brewer who holds the position of 4th most-watched TED talk ever, with 12 million views. Jud is the founder of MindSciences Inc developing digital therapeutics in the area of addiction, he is Director of Research and Innovation at the Mindfulness Center and associate professor in psychiatry at the School of Medicine at Brown University and research affiliate at MIT. He’s also held research and teaching positions at Yale University and the University of Massachusetts’ Center for Mindfulness.
As an addiction psychiatrist and internationally known expert in mindfulness training for treating addictions, Dr. Jud has developed and tested novel mindfulness programs for habit change, including both in-person and app-based treatments for smoking, emotional eating, and anxiety (Eat Right Now, Unwinding Anxiety and Craving to Quit). Based on the success of these programs in the lab, he co-founded MindSciences, Inc. to create app-based digital therapeutic versions of these programs for a wider audience, working with individuals, corporations, and hospital systems to put effective, evidence-based behaviour change guidance in the hands of people struggling with unwanted behaviours and “everyday addictions.” James and Jud cover lots of topics - all of the above, plus commercialising academia, Buddhist psychology, the science of mindfulness and how to harness technology to exploit it and the do’s and don’ts of building a digital therapeutics company.