This week, James is joined by Bertrand Bodson, who has been Chief Digital Officer of Novartis since 2018 and is a member of the Executive Committee. From 2013 to 2017, Bertrand served as chief digital and marketing officer of Sainsbury's Argos, where he led Argos’ successful transformation from a traditional catalogue business to the third-largest online retailer in the United Kingdom. Prior to that, he was executive vice president of the global digital business at EMI Music from 2010 to 2013. He co-founded Bragster.com, a social networking and content sharing website, and served as CEO from 2006 to 2010. Additionally, he was senior group product manager at Amazon Inc. from 2003 to 2006.

Bertrand earned a Master of Business Administration from Harvard Business School in the United States, where he was a Baker Scholar, and a master’s degree in commercial engineering from the Solvay Business School (Belgium)/McGill University (Canada). He is a member of the board of directors of Electrocomponents PLC and a member of the supervisory board of Wolters Kluwer NV.

Listen to the episode on Apple podcasts